Rugs get treated as an afterthought compared to wall-to-wall carpet, but a hand-knotted wool piece is often worth more per square foot and needs a genuinely different process. Here's what actually matters.
01Wool and Oriental Rugs Need a Different Touch
These rugs are woven and dyed differently than wall-to-wall carpet, and the wrong method can bleed color, shrink the fibers, or wreck the fringe. We check colorfastness first and dry everything flat instead of standing it up.
02Why Synthetic Rugs Aren't Automatically Easier
Synthetic fibers are more forgiving of stronger cleaning agents, but they mat down permanently if dried while standing or compressed — a different failure mode than wool, but still a real risk with the wrong process.
03Dust Extraction Matters More Than People Think
A rug can look clean while still holding a surprising amount of dry soil deep in the base of the pile. That's what actually wears out the fibers over time, which is why dust extraction happens before any wet cleaning.
04What Storage Smell Actually Means
A musty smell after a rug's been rolled up in storage usually means some moisture got trapped before it went away. Odor treatment addresses this directly instead of just masking it.
05What Affects the Price
Pricing is based on square footage and fiber type — a wool oriental takes more time and a gentler process than a synthetic rug the same size. Fringe condition and pet staining can add a bit more.
06Pickup & Delivery Across Manhattan
We offer free pickup and delivery for rug cleaning across Manhattan and into Chelsea, Gramercy Park, and the Upper East and West Sides — no need to haul a rolled-up rug yourself.
